The Tools

Let's implement these best practices with your team. We provide a step-by-step guide along with an Airtable template to become data driven with your own user feedback.

Airtable

Here is the Airtable base that implements the ideas presented in this guide for a fictional company — Rocket Rides. Rocket Rides is the world’s leading air travel platform: it helps pilots take people to their destinations faster.

This is a simple Airtable base with three tabs:

  • Contacts - list of customers, including their contact information and business attributes.
  • Topics - list of high-level issues, ideas, and problems that customers have provided.
  • Quotes - list of individual quotes provided by customer. Each quote is linked to a Contact and a Topic.

Using the Airtable WebClipper (only offered in the Pro plan), it is very easy to add customer quotes to this base from various sources where you may get customer feedback: GMail, Intercom, etc. Even if you are not on the Pro plan, you can just add data manually.